Book metadata is the behind-the-scenes detail that helps readers find your work online. This in-depth guide for Canadian self-publishing authors explains how to optimize metadata on Amazon KDP, Draft2Digital, and IngramSpark, choose the right keywords and categories, and improve your book’s visibility in stores and libraries.

Publishing a book should be exciting, not chaotic. But when your editor, designer, and typesetter aren’t on the same page, things fall apart quickly. Here’s why a unified self-publishing team is the simplest way to publish with confidence and actually enjoy the process.

We often talk about writing and editing when it comes to publishing, but what about the way your book looks on the inside? Thoughtful typesetting and interior layout don’t just make your book more attractive—they directly impact how readers engage with your work. In this post, we explore how layout, typography, and visual structure can enhance your storytelling and make every page feel deliberate.

In today’s digital world, your eBook can be more than just text. From audio readings and interactive maps to fillable workbooks and pop-up glossaries, multimedia features can transform your book into an immersive experience. This post explores five effective (and doable) ways to add rich, interactive elements to your eBook—without sacrificing readability or design. Whether you’re writing fiction, nonfiction, or a guided journal, these strategies will help you make your digital book more engaging and memorable.

Advance Reader Copies (ARCs) aren’t just for traditional publishers—they’re one of the most powerful tools indie authors can use to build buzz before launch. In this post, I break down exactly how to create professional ARCs, where to send them, and how to use reader feedback to strengthen your release. Whether you’re printing through Amazon KDP or distributing digitally via NetGalley or CanReads, this is the blueprint for making your book stand out before it even hits the shelves.

Getting your book into libraries isn’t a matter of luck or vague hope—it’s the product of clear intention, professional standards, and an understanding of what libraries actually value. From trade distribution to cover design to patron demand, this guide shows you the practical steps to place your work where it can endure.

Marshall McLuhan understood that Canada’s position on the margins is not a disadvantage but a vantage point. These five quotes show how Canadian authors can embrace the freedom of working outside the centre.

Footnotes and endnotes can add valuable context to your book, but they also introduce design and formatting challenges that many authors overlook. In this guide, I walk through the practical differences between them, explore their impact on layout and readability, and explain how I help authors use them effectively in both print and ebook formats.

From James Joyce to Beatrix Potter, many iconic writers began as self-publishers. In this blog post—published on Bloomsday—we explore five literary figures who bypassed the gatekeepers and changed publishing history forever. Discover what modern authors can learn from them, and how you can follow in their footsteps with support from Foglio.

Explore these 8 powerful AI tools designed specifically for self-publishing authors. From smart editing assistance to targeted audience insights, these resources can help you efficiently manage your publishing journey without compromising your creative integrity.

Your author brand starts long before someone reads your book. From the moment a potential reader sees your cover, they’re making decisions. Learn how great book design—from your cover to your ebook layout—can establish a lasting impression, convert casual browsers into loyal fans, and help you stand out in today’s crowded self-publishing marketplace.