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Welcome to our blog! Here, I share insights, tips, and behind-the-scenes stories about the world of self-publishing, book design, and typography. Whether you’re an author looking for guidance on your publishing journey or a typography nerd like me, you’ll find something of interest here.

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    What to Look for in a Self-Publishing Service: Comparing 5 Major Self-Publishing Platforms

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    Evergreen Fonts: The Wisdom of Massimo Vignelli

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    10 Book Printing Terms Every Self-Publishing Author Should Know

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Mind Over Money: Behavioral Finance and the Psychology of Spending
Behavior Olga Kolgusheva Behavior Olga Kolgusheva

Mind Over Money: Behavioral Finance and the Psychology of Spending

At the heart of behavioral finance is the understanding that psychological influences, such as overconfidence, fear, herd behavior, and anchoring, can lead individuals to make financial decisions that might not align with their long-term interests. For instance, the fear of losing money can lead to an aversion to risk, causing individuals to shy away from potentially rewarding investments. Similarly, the phenomenon of herd behavior can drive people to follow financial trends without due diligence, leading to bubbles and crashes.

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