Books on a Shelf in a Library

Blogs and News

Welcome to the Foglio blog! Here, I share insights, tips, and behind-the-scenes stories about the world of self-publishing, book design, and typography. Whether you’re an author looking for guidance on your publishing journey or a typography nerd like me, you’ll find something of interest here.

  • Pile of Opened Books

    What to Look for in a Self-Publishing Service: Comparing 5 Major Self-Publishing Platforms

  • Photo of Massimo Vignelli

    Evergreen Fonts: The Wisdom of Massimo Vignelli

  • People Reviewing Print Work

    10 Book Printing Terms Every Self-Publishing Author Should Know

8 Powerful AI Tools to Streamline Your Self-Publishing Process
Michael Pietrobon Michael Pietrobon

8 Powerful AI Tools to Streamline Your Self-Publishing Process

Explore these 8 powerful AI tools designed specifically for self-publishing authors. From smart editing assistance to targeted audience insights, these resources can help you efficiently manage your publishing journey without compromising your creative integrity.

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Build Your Author Brand with Book Design That Sells
Michael Pietrobon Michael Pietrobon

Build Your Author Brand with Book Design That Sells

Your author brand starts long before someone reads your book. From the moment a potential reader sees your cover, they’re making decisions. Learn how great book design—from your cover to your ebook layout—can establish a lasting impression, convert casual browsers into loyal fans, and help you stand out in today’s crowded self-publishing marketplace.

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Amazon KDP is Cutting Royalties. Here’s what Self-Publishing Authors Can Do About It.
Michael Pietrobon Michael Pietrobon

Amazon KDP is Cutting Royalties. Here’s what Self-Publishing Authors Can Do About It.

Amazon KDP’s royalty cuts are reshaping how self-published authors earn money from their books. If your print titles are priced under $9.99 USD or $13.99 CAD, your earnings just dropped. But with the right strategy—adjusted pricing, wider distribution, and consistent output—you can stay profitable and in control. This guide explains how.

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AI and Writing: Are they at odds or a perfect match  (Honest Thoughts from a Publishing Expert)
Michael Pietrobon Michael Pietrobon

AI and Writing: Are they at odds or a perfect match (Honest Thoughts from a Publishing Expert)

Artificial Intelligence has been a disruptive force in all industries. It would be difficult to refute that claim, no matter where you stand on the matter. In particular, the disruption caused by AI seems almost tailor-made to ruffle the feathers of artists and writers in particular. It’s absolutely shameful that an innovation originally envisioned as a means of facilitating breakthroughs in medicine or terraforming other planets has chosen as its primary target the few who are engaged in activities that we never wanted machines to do in the first place. 

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Before you hire an editor, find beta readers
Michael Pietrobon Michael Pietrobon

Before you hire an editor, find beta readers

Before hiring an editor, let beta readers help by providing feedback on your manuscript. Learn how a diverse group of readers can bring your story to life through authentic, reader-focused feedback, all with the help of a genre-specific questionnaire.

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Proofreading Practices to Bring Your Manuscript to the Next Level
Self-Publishing Michael Pietrobon Self-Publishing Michael Pietrobon

Proofreading Practices to Bring Your Manuscript to the Next Level

Understanding the full spectrum of editing services—from manuscript evaluation to final proofreading—can transform your book from promising draft to polished masterpiece. Learn the crucial differences between proofreading and copyediting, when to use each editing stage, and why professional editing is an investment in your book's success rather than just an expense.

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The Unparalleled Joy of House Styles in Book Design
Michael Pietrobon Michael Pietrobon

The Unparalleled Joy of House Styles in Book Design

What makes a book cover instantly trustworthy? In this post, I take a closer look at the house styles of Faber & Faber, Penguin Classics, and Oxford World’s Classics — not because they’re flashy or experimental, but because they’re consistent. These designs remind us that building a visual identity in publishing isn’t about novelty — it’s about clarity, trust, and giving every author equal footing.

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What is a Beta Reader? An Author's Secret Weapon
Michael Pietrobon Michael Pietrobon

What is a Beta Reader? An Author's Secret Weapon

Finished your manuscript? Discover why beta readers are crucial for every author. Learn how to gather valuable feedback, enhance reader engagement, and confidently publish your best work yet.

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