Books on a Shelf in a Library

Blogs and News

Welcome to the Foglio blog! Here, I share insights, tips, and behind-the-scenes stories about the world of self-publishing, book design, and typography. Whether you’re an author looking for guidance on your publishing journey or a typography nerd like me, you’ll find something of interest here.

  • Pile of Opened Books

    What to Look for in a Self-Publishing Service: Comparing 5 Major Self-Publishing Platforms

  • Photo of Massimo Vignelli

    Evergreen Fonts: The Wisdom of Massimo Vignelli

  • People Reviewing Print Work

    10 Book Printing Terms Every Self-Publishing Author Should Know

The Best Self-Publishing Platforms for Canadian Authors (2025 Edition)
Michael Pietrobon Michael Pietrobon

The Best Self-Publishing Platforms for Canadian Authors (2025 Edition)

Trying to decide where to publish your book in Canada? In this updated 2025 guide, we break down the top self-publishing platforms for Canadian authors, from Amazon KDP and IngramSpark to Kobo, Apple Books, and Google Play. Whether you’re releasing an ebook, paperback, or hardcover, this post helps you compare royalties, costs, and distribution options so you can self-publish smarter.

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Hybrid Books: Merging Audio and eBooks for a Richer Reading Experience
Michael Pietrobon Michael Pietrobon

Hybrid Books: Merging Audio and eBooks for a Richer Reading Experience

Hybrid books blend the best of both worlds: the clarity of text with the intimacy of audio. Whether it’s an author-read memoir or a children’s book with character voices, these audio-enhanced eBooks can transform the way readers engage with your work. Here’s how to use them effectively, and why more authors should.

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Enhancing eBooks with Audio: Cost-Effective Strategies for Thoughtful Authors
Michael Pietrobon Michael Pietrobon

Enhancing eBooks with Audio: Cost-Effective Strategies for Thoughtful Authors

Audio can transform your eBook into something richer and more memorable—but you don’t need a full studio or a massive budget to do it well. This post explores cost-effective ways to incorporate sound into your eBook, from representing interior monologue and adding leitmotifs to using multiple voices and understanding platform limitations. If you’ve ever wanted your eBook to do more than just display text, this is for you.

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Professional Typesetting and Page Layout: Why it Matters for Your Book
Michael Pietrobon Michael Pietrobon

Professional Typesetting and Page Layout: Why it Matters for Your Book

We often talk about writing and editing when it comes to publishing, but what about the way your book looks on the inside? Thoughtful typesetting and interior layout don’t just make your book more attractive—they directly impact how readers engage with your work. In this post, we explore how layout, typography, and visual structure can enhance your storytelling and make every page feel deliberate.

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Multimedia in eBooks: 5 Smart Ways to Enhance Your Reader's Experience
Michael Pietrobon Michael Pietrobon

Multimedia in eBooks: 5 Smart Ways to Enhance Your Reader's Experience

In today’s digital world, your eBook can be more than just text. From audio readings and interactive maps to fillable workbooks and pop-up glossaries, multimedia features can transform your book into an immersive experience. This post explores five effective (and doable) ways to add rich, interactive elements to your eBook—without sacrificing readability or design. Whether you’re writing fiction, nonfiction, or a guided journal, these strategies will help you make your digital book more engaging and memorable.

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Unlocking the Secrets of Advance Reader Copies: How to Get Noticed Before Your Book Launch
Michael Pietrobon Michael Pietrobon

Unlocking the Secrets of Advance Reader Copies: How to Get Noticed Before Your Book Launch

Advance Reader Copies (ARCs) aren’t just for traditional publishers—they’re one of the most powerful tools indie authors can use to build buzz before launch. In this post, I break down exactly how to create professional ARCs, where to send them, and how to use reader feedback to strengthen your release. Whether you’re printing through Amazon KDP or distributing digitally via NetGalley or CanReads, this is the blueprint for making your book stand out before it even hits the shelves.

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How to Get Your Self-Published Book into Libraries (Without Losing Your Sanity)
Michael Pietrobon Michael Pietrobon

How to Get Your Self-Published Book into Libraries (Without Losing Your Sanity)

Getting your book into libraries isn’t a matter of luck or vague hope—it’s the product of clear intention, professional standards, and an understanding of what libraries actually value. From trade distribution to cover design to patron demand, this guide shows you the practical steps to place your work where it can endure.

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How to Actually Find Readers for a Niche Book (Without a Huge Budget or Mailing List)
Book Marketing Michael Pietrobon Book Marketing Michael Pietrobon

How to Actually Find Readers for a Niche Book (Without a Huge Budget or Mailing List)

Most books don’t fail because they lack merit; they fail because no one knows they exist. If you’ve written a niche book, finding the right readers is both more challenging—and more rewarding—than you might imagine. In this guide, you’ll learn why design is your silent ambassador, how to build credibility before your launch, and what modest marketing experiments can actually pay off over time.

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Fringework: Marshall McLuhan and the Canadian Artist
Michael Pietrobon Michael Pietrobon

Fringework: Marshall McLuhan and the Canadian Artist

Marshall McLuhan understood that Canada’s position on the margins is not a disadvantage but a vantage point. These five quotes show how Canadian authors can embrace the freedom of working outside the centre.

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Footnotes vs. Endnotes: How (and Where) to Use Them in Your Book
Michael Pietrobon Michael Pietrobon

Footnotes vs. Endnotes: How (and Where) to Use Them in Your Book

Footnotes and endnotes can add valuable context to your book, but they also introduce design and formatting challenges that many authors overlook. In this guide, I walk through the practical differences between them, explore their impact on layout and readability, and explain how I help authors use them effectively in both print and ebook formats.

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Self-Published Authors Who Made Literary History: From James Joyce to Today
Michael Pietrobon Michael Pietrobon

Self-Published Authors Who Made Literary History: From James Joyce to Today

From James Joyce to Beatrix Potter, many iconic writers began as self-publishers. In this blog post—published on Bloomsday—we explore five literary figures who bypassed the gatekeepers and changed publishing history forever. Discover what modern authors can learn from them, and how you can follow in their footsteps with support from Foglio.

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8 Powerful AI Tools to Streamline Your Self-Publishing Process
Michael Pietrobon Michael Pietrobon

8 Powerful AI Tools to Streamline Your Self-Publishing Process

Explore these 8 powerful AI tools designed specifically for self-publishing authors. From smart editing assistance to targeted audience insights, these resources can help you efficiently manage your publishing journey without compromising your creative integrity.

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Build Your Author Brand with Book Design That Sells
Michael Pietrobon Michael Pietrobon

Build Your Author Brand with Book Design That Sells

Your author brand starts long before someone reads your book. From the moment a potential reader sees your cover, they’re making decisions. Learn how great book design—from your cover to your ebook layout—can establish a lasting impression, convert casual browsers into loyal fans, and help you stand out in today’s crowded self-publishing marketplace.

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Amazon KDP is Cutting Royalties. Here’s what Self-Publishing Authors Can Do About It.
Michael Pietrobon Michael Pietrobon

Amazon KDP is Cutting Royalties. Here’s what Self-Publishing Authors Can Do About It.

Amazon KDP’s royalty cuts are reshaping how self-published authors earn money from their books. If your print titles are priced under $9.99 USD or $13.99 CAD, your earnings just dropped. But with the right strategy—adjusted pricing, wider distribution, and consistent output—you can stay profitable and in control. This guide explains how.

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AI and Writing: Are they at odds or a perfect match  (Honest Thoughts from a Publishing Expert)
Michael Pietrobon Michael Pietrobon

AI and Writing: Are they at odds or a perfect match (Honest Thoughts from a Publishing Expert)

Artificial Intelligence has been a disruptive force in all industries. It would be difficult to refute that claim, no matter where you stand on the matter. In particular, the disruption caused by AI seems almost tailor-made to ruffle the feathers of artists and writers in particular. It’s absolutely shameful that an innovation originally envisioned as a means of facilitating breakthroughs in medicine or terraforming other planets has chosen as its primary target the few who are engaged in activities that we never wanted machines to do in the first place. 

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