Blogs and News
Welcome to the Foglio blog! Here, I share insights, tips, and behind-the-scenes stories about the world of self-publishing, book design, and typography. Whether you’re an author looking for guidance on your publishing journey or a typography nerd like me, you’ll find something of interest here.
How to Actually Find Readers for a Niche Book (Without a Huge Budget or Mailing List)
Most books don’t fail because they lack merit; they fail because no one knows they exist. If you’ve written a niche book, finding the right readers is both more challenging—and more rewarding—than you might imagine. In this guide, you’ll learn why design is your silent ambassador, how to build credibility before your launch, and what modest marketing experiments can actually pay off over time.